AidaPay is a smart solution for paying utility bills, recharging your wallet, purchasing data, and paying electricity bills using WhatsApp.

Start Date: July*,2023*

End Date: September*,2023*

Click to view website: Aidapay Website

Where It All Started From

AidaPay has been a pioneer in providing a smart solution for utility bill payments, airtime, and data bundle recharges, and electricity bill payments through WhatsApp. With over three years of operation, customer feedback has driven the decision to redesign the application to enhance user experience and address evolving market demands. AidaPay sought to reposition itself beyond a bill payment platform, highlighting QR payment accessibility on the dashboard as a crucial aspect. The WhatsApp bot serves as a Unique Value Proposition (UVP), distinguishing it from direct competitors like Bill Point, VT Pass, Merrybills, Club Konnect, and Aimtoget, as well as indirect competitor Jumia Pay.

My Role

In my role as a Product Manager, I worked closely with my co Product Manager, product designer, and stakeholders. My responsibilities ranged from gathering requirements, understanding the user needs and pain points, drafting the customer journey map, defining the product roadmap, and acceptance criteria, and overseeing the entire design process.

Product Evolution

• Product Discovery:
  • Had a product discovery meeting with the CEO and founder, who shared key insights into the app's functionalities, user concerns, and key business metrics. Notably, AidaPay aims to target merchants, extending its user base.
• Product Roadmap Creation:
  • Defined a strategic product roadmap, aligning design and development activities with overarching business goals.
  • Worked closely with the design team on user flow, to develop user personas, and create wireframes that addressed identified pain points.
  • Lo-fi and Hi-fi designs were created by the design team and reviewed by stakeholders
• User Personas and Customer Journey Mapping
  • I carried out an extensive market analysis and drafted detailed user personas and customer journey mapping to better understand and visualize the user experience.
  • The design team translated insights into tangible wireframes, outlining the redesigned flow to streamline the user journey.
• User Research Integration:
  • Effectively communicated user research insights to developers.
  • Prioritized product backlogs based on alignment with the Business Unit Strategy.