NinthGrid is an Afrocentric stock image platform, dedicated to providing a rich library of high-quality images representing the diversity and authenticity of the African diaspora. Our goal is to address the lack of premium and inclusive stock photos, combating stereotypes and negative narratives that often pervade mainstream media representations of Africa.

Start Date: April*,2023*

End Date: April,2024

Click to view the website: Ninthgrid website

My Role

As the Product Manager for NinthGrid, I led the entire product development lifecycle by managing a cross-functional team, including developers, engineers, and designers with effective stakeholder communication. I managed the product as it passed through the various stages of inception, user interviews, strategy, design, and development of the initial MVP until the launch of the private beta.

Product Evolution

• Product Roadmap Definition:
  • Met with stakeholders and collaborated with the entire team to define a comprehensive product roadmap.
  • Held daily stand-up meetings, clarified scope via storytelling, and prioritized deliverables to ensure efficiency, scalability, performance, and reliability of the product.
• User Data Analysis and Documentation:
  • Collected and analyzed user data through qualitative and quantitative research.
  • Translated feedback into a detailed Product Requirements Document and user stories.
• User Research Integration:
  • Effectively communicated user research insights to developers.
  • Prioritized product backlogs based on alignment with our Business Unit Strategy.
• API Integration and Testing:
  • Led API integration efforts, enhancing the overall customer payment and checkout experience.
  • Conducted testing using POSTMAN to ensure seamless functionality.
• QA and Beta Testing Management:
  • Managed the QA and Beta testing team, contributing to a 100% improvement in application performance.
  • Conducted testing of pre-released versions, ensuring a polished and reliable product.
• Go To Market Strategy:
  • Developed a Go To Market strategy, fostering collaboration with potential partners for product integration.
  • Achieved the milestone of launching with an extensive library of 10,000 images.
• Data Utilization with SQL:
  • Maximized the use of SQL, with Trevor, for insightful database queries.
  • Gained a deep understanding of user behavior and patterns through data analysis.