.png)
Pharmarun is a fast-growing online health marketplace in Nigeria that connects users to pharmacies and health product providers across the country. With an ambition to solve medicine accessibility challenges in Africa, the platform supports both direct-to-consumer (B2C) and business-to-business (B2B2C) channels. Pharmarun enables consumers to order verified health products online, while businesses (pharmacies, HMOs, SMEs) use it to reach new audiences and manage demand more efficiently.
Start Date: March*,2024*
End Date: December,2024
Click to view the website: Pharmarun website
As the Technical Product Manager (Customer Experience), I led the end-to-end development of Pharmarun’s mobile app (Android & iOS), managed the customer experience roadmap across both web and mobile platforms, and drove the integration of third-party and partner systems to support inventory management, payments, and subscriptions. I delivered data-driven insights to inform strategic decisions across product, marketing, and investor communications. I also championed internal enablement by facilitating product training, improving QA processes, and enhancing usability. Throughout, I worked cross-functionally with engineers, designers, customer support, and operations teams to translate user needs into impactful product iterations.
When I joined Pharmarun, the platform was functional but heavily web-centric, with several user complaints around failed orders, clunky checkout flows, and manual subscription management. There was also growing demand for a mobile app and increased pressure to support B2B clients via partner integrations.
Some of the initiatives I led: